Felix Dürichen, founder of Sankt Malus, is a creative at heart with a strategic mindset and an eye for detail. His working style is shaped by years of successful creative and strategic brand work for legacy brands like Leica Camera, Hasselblad, Fedrigoni and Maserati – mostly in an international context. 

For the past 8 years, he has helped DJI to turn from a young special interest brand into the first Chinese brand ever to become a global market leader in a self-created aerial imaging category.

»No pressure, no juice.«

One ingredient must not be missing in the production of a good product: Pressure. "When sophistication and passion are combined, they turn into a positive sort of pressure. A state that leads to creating unique and extraordinary work.“ Coincidentally, this also applies to his other great passion, making apple wine. 

One thing the communication business is never short of is pressure. And Felix has taken advantage of this to create plenty of juice. His passion for design and photography as seen him win Cannes Lions, ADC, Effie, Clio, One Show, Red Dot Best of the Best Award, If Design Award, European Design Award, the Annual Multimedia Award and others.

His work has also received international coverage in magazines and blogs that include PAGE magazine, Novum, Chois Gallery, Fubiz, Design made in Germany, Designtaxi and the BBC.